Property Observer is a source of independent news and information for property investors and astute buyers, so they can make informed property investment decisions. The site is published by Private Media, an internet publishing company that is owned by some of Australia's most experienced media practitioners including Eric Beecher and John Addis.
Property Observer was co-founded by Jonathan Chancellor
“I have been writing about property for more than 25 years, and I've learnt that getting passionate about property is easy. Getting it right is trickier. I intend for Property Observer to be property central, providing the essential news and analysis on the ins and outs of property. We will cover the capital cities, up and down the coast, and inland to the regional towns and the bush.
We will offer plenty of authoritative coverage about the homes we live in and the investments that top up our incomes.
Property Observer will showcase the best houses and apartments and all the big-name buyers and sellers. We will also keep a watchful eye on new developments, and the plush over-55 developments that seek out the growing band of empty nesters.
Property Observer will capture the changing seasons – we will write about snow homes, vineyards, fishing lodges, marinas and even the occasional beach bathing box. We aim to be of interest to the owner-occupier and the investor, given that population and investment funds are more fluid than ever.
I intend for commercial investment property to be a key component, especially the opportunities on high street – retail neighbourhood shops, small strata offices, pubs and industrial strata. All are suitable for the self-managed super fund investor.
The website will offer wisdom on winning ways with property commentary from key economic and industry practitioners. We won’t overlook the property fundamentals, conveyancing clues, legal rulings and tax advice.
We want input from readers on market prices in their local patches, facilitating shared knowledge through dialogue, so let us know about your stories, insights and properties.
It's not just about bricks and mortar, as Property Observer will personalise property with interviews of the movers and shakers.
We want our readers to get wisdom, not clichés. And that way we’ll all be the wealthier.”
Who’s who at Property Observer
Editor: Jonathan Chancellor, who has been writing about property since the mid-1980s. His real-estate reporting began with the Herald in Melbourne, and for the 25 years since 1986 Jonathan was a fixture at the Sydney Morning Herald as its long-serving property editor. Title Deeds, which in recent years was a bi-weekly column appearing in print and on the web, was begun by Jonathan in 1987, becoming one of Australia's longest published columns.
Senior reporter: Larry Schlesinger was managing editor of mortgage broking publications Australian Broker and Mortgage Professional Australia based in Sydney before joining the Property Observer team. He also spent four years in London as website editor of AccountancyAge.com, covering the UK accounting industry.
Observers: Terry Ryder, founder of hotspotting.com.au. leads the team of Observers, a panel of experts who comment on all aspects of property investment. Other Observers include Chris Lang, who writes about commercial property and runs a boutique advisory firm for commercial property investors called Property Edge Australia. Michael Yardney, best-selling author and director of Metropole Investment Strategists, writes frequently about investor psychology and property investment as an Observer. Mal James, principal of James Buyer Advocates, also contributes regularly as an Observer.
Other contributors include Michael Laurence, who worked at BRW for 20 years and is one of Australia's most experienced property, tax and personal finance writers. Michael has written for SmartCompany and The Sydney Morning Herald.
Property Observer gives advertisers access to a highly targeted audience of astute buyers and investors. Our solutions include partnerships, display advertising, education webinars, e-books, sponsored links and sections. Property Observerwill tailor a campaign specific to your needs.
For any advertising inquiries, please call Shun Wong on (03) 8623 9903.
Production editor: Cassidy Knowlton was a senior sub-editor at Fairfax’s weekly magazines, including The Melbourne Times and Melbourne Weekly Magazine, before she came to Property Observer. Her previous role was entertainment editor of Newsday.com, the website of large New York tabloid Newsday.
Operations manager: Campbell Corser is also operations manager of SmartCompany.com.au, StartupSmart and Crikey.
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