The Block All Stars get cooked by MKR as premiere ratings sit below 1 million

By Jonathan Chancellor
Tuesday, 05 February 2013

The Block All Stars premiere opened last night with 959,000 viewers tuning in, well down on previous seasons and not enough to win the timeslot.

The reality check came from Home & Away, which had a narrow win in the 7pm time slot, but then My Kitchen Rules easily trumped The Block at 7.30pm both on Channel 7.

While both The Block and MKR overcooked their promotional opportunities in the days and weeks leading up to the big night, Seven triumphed with the select offering of contestants "the Spice Girls", Jessie and Biswa.

blockfeb5

Their dishes, however, scored the lowest in MKR history, just 41. They served pani puri, lamb samosa, yoghurt lassi as entree, goat sindhi biryani for main and galub jamum as dessert.

Last year the first-night Channel 9 ratings for The Block series set in South Melbourne rated an average 1.4 million viewers, which bettered 2011’s 1,342,000 debut viewers of the Richmond renovation.

blockfeb52

This year's season returned to Bondi, but the Melbourne audience outnumbered the Sydney audience, according to the OzTAM five city metropolitian report. Melbourne's audience was 354,000, Sydney had 247,000 and Brisbane was 215,000 on the 2013 opening Monday night which was a one hour 10 minute program at 7pm.

Excluding the news and current affair programs, it was the night's fifth most watched show.

blockfeb51

The first season was filmed in Bondi in 2003, with 2.2 million watching weekly – and the auction finale episode attracted 3.1 million viewers, which was the second-most watched event of 2003.

Its 2003 first series coincided with the peak of the property boom along the east coast Sydney property market.

The first series was hosted by Jamie Durie, and the past few by Scott Cam.



      Did you like this article? 

      Sign up to the Property Observer Newsletter to receive a daily news wrap-up straight to your inbox AND a free eBook!

      Please enter a valid email address. For example fred@domain.com .

      Related Topics:

      The best of everything at Portside Wharf

      Now Selling
      Premium apartments, terrace homes and penthouses. Luxury living in Hamilton’s most prized riverfront address, at the heart of the vibrant Portside Wharf precinct.
      Enjoy amazing views overlooking the city and river, as well as superb private facilities.
      Secure your piece of luxury riverfront living www.pinnacleportside.com.au

        The Mark at Sydney's Central Park

        Central Park is the $2 billion transformation of a heritage brewery site on Sydney's Broadway into a vibrant mixed-use urban village.

        Designed by architects Johnson Pilton Walker, 'The Mark' is a soaring glass tower of sustainability, advanced building technology and applied imagination - and your opportunity to capitalise on Central Park's success.
        Register your interest now at centralparksydney.com or call 1300 857 057. >>
          Previous
          Next
          Drama on the residential property front although Dan and Dani quietly spend their proceeds Jonathan Chancellor
          The Block's Dan and Dani - last spotted looking around the Melbourne suburb of Kingsville - merely tweeted their acquisition with little fanfare. But there certainly weren't any tweets from the international film star Toni Collette about her recent property journey.
          SEARCH SITE
          Calculator sponsor

          Repayments Calculator

          Monthly repayment ($)
          Talk to a home loan expert

          Suburb Data

          Free suburb snapshots for investors

          Powered by

          Property data for Western Australia Property data for Tasmania Property data for Queensland Property data for Northern Territory Property data for South Australia Property data for Victoria Property data for New South Wales Property data for Canberra

          Click on your state for local insight

          Follow us Property Observer on Twitter Property Observer on Facebook Property Observer on LinkedIn Subscribe to Property Observer RSS feeds

          Developer Spotlight

          Property Observer

          Atria Apartments in Hawthorn offers buyers an opportunity to invest in one of Melbourne’s finest suburbs.

          RP Data-Rismark May 17 daily index
           

          Private Media Publications

          Crikey

          loading...

          Smart Company

          loading...

          StartupSmart

          loading...

          Leading Company

          loading...

          Womens Agenda

          loading...