"Write your advertising copy and property descriptions with the flavor of destination and lifestyle marketing more than of traditional local property marketing."
Australian Capital Territory New South Wales Queensland Victoria Tasmania South Australia Western Australia Northern Territory Property News Residential Trends International Observers China watch Foreign investment
How to sell Australian property to the savvy Chinese investor: Juwai's Andrew Taylor
Page 1 of 2
More Chinese left for an international holiday during China's Golden Week holiday in October than ever before in history, according to official data. Many of them came to Australia, hunting for property.
Our Hong Kong call center worked around the clock taking queries from Chinese real estate buyers in locations around the world, including the Gold Coast.
Buyers viewed 66% more property on our international property portal Juwai.com as Golden Week approached. Then, once Golden Week started, traveling Chinese buyers switched to their phones and iPads – giving mobile traffic a 99% boost.
Chinese buyers have spent millions on luxury residences in new towers like the Broadbeach Oracle and the Soul and Hilton buildings in Surfers Paradise, according to recent reports.
As I write this, there is a three-bedroom, four-bath residence on the 22nd floor of The Oracle for sale at $1.8 million. Perhaps it will sell to a Chinese buyer, too.
If so, it might well go during the next peak travel periods of Christmas and Chinese New Year (in February 2013). It is no surprise that Chinese New Year is the busiest travel time of the year, but Christmas?
Yes, Christmas. Santa isn’t just for Westerners any more. Christmas has become a key travel period for high-net-worth Chinese in part because it is the ultimate symbol of the allure of Western culture.
It is during holidays like Christmas and Chinese New Year that many high-net-worth individuals combine overseas holidays with overseas property scouting. And we all hold the purse strings a little less tightly when on vacation.
There has been a significant rise in the number of enquiries about Australia that we receive from potential buyers, with many of our wealthy Chinese customers telling us they plan to take up Australia's new Significant Investor Visa.
Even the Chinese think of Australia as "the lucky country". This new visa exempts the language requirement and is more flexible with residence guidelines, which is lucky indeed.
With so many Chinese investing in Australian property, the question that vendors and agents ask me most often is, "Would my property appeal to Chinese buyers?"
There are already around 230,000 Australian listings on Juwai.com. To find out if your property should join them, you need to look at it from the eyes of an investor from China.