As the initial advertising of the four Bondi cottage offerings gets further underway, The Block All Stars ratings have picked up a tick, with four consecutive nights above one million viewers.
But it still can't get close to the Channel 7 juggernaut, My Kitchen Rules.
Wednesday night's Block audience was 1.041 million to MKR's 1.75 million. The Block was the night's third most popular show, excluding news and current affairs.
Estate agents have been limited in rolling out all the internal images as just two rooms have been revealed, although the floor plans give more than a hint of what's to come with the $1.4 million plus inspection by appointment listings.
In a demure strategy, McGrath agent Chris Volpatti has been marketing 6 Tasman Street, but without any reference to The Block what-so-ever. It's the cottage renovated by his clients, the Melbourne couple, Dan and Dani. The ad does say its been renovated in a "signature style."
By contrast, Phil and Amity kicked off their marketing with fanfare last week for 12 Tasman Street through 1st City - Hasemer + Caldwell.Eyles.
Ray White agent Cameron Airlie has begun marketing 8 Tasman Street, the Josh and Jenna renovation set for March 19 auction. He plays down the Block association, with just the one pic of the renovation couple.
BresicWhitney have yet to post any marketing for 10 Tasman, which was renovated by the tradies, Mark and Duncan.