Larry Schlesinger | 17 December 2012

Yellow Brick Road and RUN Property form property and financial services referral alliance

Listed entities Yellow Brick Road and RUN Property have formed a reciprocal alliance to offer financial products and property services to each other’s clients.

Yellow Brick, founded by Mark Bouris and which last month secured a home loan funding arrangement with Macquarie Bank, will benefit from having its financial products and services offered to over 40,000 RUN clients through dedicated referral servicing hubs across the Eastern seaboard.

In turn Yellow Brick Road will offer RUN’s property management service across its network of branches and licensees.

RUN provides property management and real estate sales services across Melbourne, Sydney and Brisbane.

The referral program has been trialing in Brisbane and Sydney and will be rolled out across the eastern states in the first quarter of 2013.

RUN CEO Rob Farmer says the alliance with Yellow Brick Road will build on its strategy of being an “all-encompassing financial management solution for investors”.

"In Yellow Brick Road, we have found a partner with a nationally recognised and trusted brand, strong systems and processes and motivated local licensees who like RUN share a passion for their client’s futures. We see this as a strong, strategic alliance and one that will build real value for our investors,” he adds.

Yellow Brick Road executive chairman Mark Bouris says property investors need a strategic plan that will see them through the duration of their investment, “an end-to-end solution that starts at the pre-approval process and goes right through the management of the property once it is tenanted”.

“The partnership between Yellow Brick Road and RUN will enable us to put investors in the best possible loan for their situation, find the right insurances to protect them and their investment, and make sure that their plan achieves the best possible return,” he says.

RUN Property is currently in the process of being acquired by property management group Rental Express, subject to a number of conditions being fulfilled.

Yellow Brick Road was formed by Bouris in 2007 and has around 140 branches nationally offering mortgages, financial planning, family trusts, super, tax & accounting and term deposits through franchised stores.

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