Jonathan Chancellor | 14 February 2013

Simon Beasley bags $8 million plus South Yarra apartment sale

It was 2007 when one of Victoria’s then most successful bookmakers Simon Beasley quietly purchased a luxury penthouse in South Yarra’s Domain Road.

Now the former bookie Simon Beasley has sold - and understood to have secured $8 million plus on his luxurious pad.

The full-floor apartment - one of only three in the 155 Domain Road block - covers 400 square metres.

The former VFL player and his wife, Meredith, bought into the boutique development for $3.98 million in 2007. The boutique apartment complex was developed by Sam Beck, the son of Max Beck, of Becton fame who reportedly joined forces with South Yarra general practitioner Dr E. C. Wong on the project. It was designed by Michael Jefferson, with interiors by Stephen Akehurst, with contemporary European-influences. Beck jnr bought the original Victorian pair of houses on the site.

Across from the Botantic Gardens, the property has four bedrooms, four living areas, four outdoor terrace areas and private lift access.

Kay & Burton agent Andrew Baines is keeping things quiet, but Title Tattle can affirm the apartment did better than the one directly above sold which fetched $7.52 million in 2010.

Simon Beasley, who prior to becoming a bookie had been champion 1980s full-forward for the Footscray Football Club, is speculated to return to bookmaking very soon.


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