 | "We’ve now noticed that in the inner city for example, more sales are being made through 'off-market' channels than advertised ones at present." |
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Melbourne top-end sales increasingly carried out off market
By
Paul Osborne
Meelbourne's top end has more big sales “off market” than on market at present. The latest market conditions have created nervousness for many owners, and they’ve become a lot more cautious about adopting a full blown marketing campaign. So the number of “off-market” sales is increasing rapidly, especially in the price range of $2.5 million and above. We’ve now noticed that in the inner city for example, more sales are being made through “off-market” channels than advertised ones at present. This creates a whole new world of discreet sales, handshake deals and confidentially agreements. So what are the benefits of “off-market” transactions for buyers and sellers? • Privacy kept in tact • Home only open to the most qualified of buyers • Buyers can negotiate free of any public street theatre • Terms of agreement can be much more creative • Prices kept confidential • No large marketing commitments Paul Osborne is the founder of Melbourne buyers' agency Secret Agent. |
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