Peter Chittenden
developmentsHow the federal budget will impact the housing market: Peter Chittenden
At first glance this budget was, with only a few exceptions, a fairly neutral budget for our sector. Or was it?
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developmentsGetting the creative content right in project marketing: Peter Chittenden
What is clear is the need for the creative message to change over time so that the message being sent to the market always has direct relevance.
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developmentsTime will tell if proposed changes to NSW planning laws improve housing affordability: Peter Chittenden
Key among the changes will be how infrastructure is planned, delivered and paid for.
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developmentsPlanning is crucial to the creative content in project marketing: Peter Chittenden
While planning has to be flexible and may vary, if we cover the entire timeframe from the start then there is a far better chance that the required sales will result.
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developmentsDefining creative content in project marketing: Peter Chittenden
The creative content above all needs to engage the target, aid communication and help enrich the sales path and buyer experience and sustain the brand values. Now that’s a big job.
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australian capital territorySales at Queensland's North Point development show value of detailed sales path: Peter Chittenden
North Point offers a good example of how impressive results can be achieved from a well-planned and detailed sales path that is directly aligned to market conditions.
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trendsApplying 'the collision factor' to project marketing: Peter Chittenden
While a great deal can be achieved in the digital world and many an email will flow during any sale, it’s relationships that count.
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china watchAsian investors keen on Australian inner-city units: Peter Chittenden
These buyers generally already reside in Australia, they are first or second generation and are looking to get into the property market.
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developmentsFive key drivers in Sydney's apartment market: Peter Chittenden
Looking at all of the drivers I think that 2013 will see improved sales volumes, there will be a clear and much more critical focus among all buyers on central locations.
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trendsBridging the gap between buyer expectations and affordability: Peter Chittenden
There is clearly a shift that has taken place in what type of apartments are in demand and in marketing projects where sales are strongest and who is buying.
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