Beulah have Southbank's former BMW site painted before STH BNK by Beulah construction starts
The Southbank site of the $2 billion twin mega-tower project STH BNK by Beulah has been given a splash of colour before its impending demoltion.
The Beulah Foundation, the philanthropic arm of Melbourne apartment developer Beulah, had Melbourne-based artist George Rose paint the large-scale mural of Australian natives on the roof of the former BMW dealership.
The botanical display of bright colours including greens, purple and pinks celebrate a variety of Australian natives including Kangaroo Apple, Royal Bluebell, Beach Pea, Grevillea, Spider Orchid, and the Bush Pea.
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George Rose’s work is known for exploring the fragility of nature, featuring endangered flora and fauna, and the transformation of the micro into macro-scale, with the BMW rooftop evident of her signature gradients.
The artwork aspires to promote art, well-being and sustainability, while advancing culture in and around the City of Melbourne.
The concept for the mural focused on rejuvenating the current site’s urbanscape and is complementary to the eye-catching Atong Atem mural that adorns the exterior of Hanover House, with both sites celebrating local female artists.
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Beulah Director Adelene Teh said the Beulah Foundation is thrilled to partner with George Rose, and looks forward to seeing the positive impact the artwork will have on the surrounding community.
“Melbourne is known as the cultural capital of Australia, famous for its rich and vibrant arts and culture scene; both of these murals will help activate Melbourne as a vibrant 24/7 city, while celebrating local female artists as well,” Teh said.
Both Hanover House and the former BMW site will be the future home to the STH BNK By Beulah, a vertically integrated city within a city that will offer world-class retail, a comprehensive wellness precinct, a residential offering, a childcare centre, extensive green spaces including rooftop gardens and pocket parks dotted throughout, as well as an innovative cultural centre in partnership with Centre Pompidou, which has the largest collection of modern and contemporary art in Europe.
